YOROPI Offical Jul 193 min readDAZN and BeIN Sports Secure Ligue 1 Broadcasting Right19th of July 2024, Despite England's heart-wrenching defeat in the European Championship, the sports season is far from over. In a...
Digital Marketing TeamJul 182 min readTopic of the Week: Channel 4 kicks off 2024 Paralympic Games campaignby Campaign UK Despite the heartbreak of England’s defeat in the European Championship final, the summer of sport is far from over....
Digital Marketing TeamJul 153 min read所有CTV 交易中,75%都是程序化投放根据 IAB 周二发布的年度数字视频广告支出和策略报告,业务成果(如销售额、商店访问量、潜在客户和网站操作等有形指标)现在是确定数字视频成功与否的最重要 KPI。2 月份,广告商感知对参与媒体购买的广告行业领导者进行了一项定量调查,这是 IAB 委托进行的。