It is well known that market research data is the basis for brand strategy.
Brands can better understand their audiences and formulate better products by analysing consumer behavior and market dynamics.
 
According to the 2024 Global Beauty Industry Trend Report:
High Colour Artists: Consumers are all about that personalised vibe, loving bold and vibrant products. 🎨
Smart Skincare: Tech is driving the evolution of skincare, and smart products are becoming super popular. 🤖
Home Haircare Salons: Home treatments are the new trend, and people are ready to invest in quality haircare right at home. 🏠