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RTBBBT Marketing Brief MB

MB:AppLovin Confirms TikTok Bid;US ad employment dropped in March for the fourth straight month;Global ad market forecasts downgraded on tariff disruption fears

Marketing Brief

1 day ago

RTBBBT Marketing Brief MB

MB:Google Strengthens CTV & DOOH Ad Policies; Mediaocean and Flashtalking Rebrand as Innovid; Sky Media Opens New Sports Ad Marketplace;TikTok Shop Thrives Amid Regulatory Uncertainty;

Marketing Brief

Mar 24

RTBBBT Marketing Brief MB

MB:Coca-Cola US account back to Publicis; Unilever Plans Massive Shift; What The Trade Desk Means When It Talks About Premium;Amazon Launches AI-driven CTV Buying Tools; Publicis Sapient Announces New

Marketing Brief

Mar 16

Marketing Brief

MB:Tiktok 在美国的生存战 ;健怡可乐发布了“爱你所爱”活动的演变版;Billboard 使用 TalkShopLive 将可购物直播带入 Instagram;IAB 的透明度和同意框架受到法院裁决的重大打击

Marketing Brief

Mar 11

MB: ITV数字广告收入在2024年激增;IPG专注于主流媒体的新媒体战略;NBA与Amazon Prime签署的11年协议

MB: ITV数字广告收入在2024年激增;IPG专注于主流媒体的新媒体战略;NBA与Amazon Prime签署的11年协议

Marketing Brief

Mar 11

MB:Q1 Viaplay’s Turnaround Continues Despite Drop in Ad Revenues; YouTube Plans Lower-Priced Ad-Free Tier in Video Podcast Push

MB:Q1 Viaplay’s Turnaround Continues Despite Drop in Ad Revenues; YouTube Plans Lower-Priced Ad-Free Tier in Video Podcast Push

Marketing Brief

Mar 11

MB:ITV 提前实现 ITVX 成本回收;WPP 投资 Stability AI;IAB UK 预测CTV迎来高速增长;Coke Account花落谁家

MB:ITV 提前实现 ITVX 成本回收;WPP 投资 Stability AI;IAB UK 预测CTV迎来高速增长;Coke Account花落谁家

Marketing Brief

Mar 11

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