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AdTech
Report: Programmatic 为推动全球展示广告,带来了不错的增长
AdTech
Mar 21
Tiktok CPM开始下降,但社交媒体文化却没有干扰
Social & GENZ
Mar 20
MB:Coca-Cola US account back to Publicis; Unilever Plans Massive Shift; What The Trade Desk Means When It Talks About Premium;Amazon Launches AI-driven CTV Buying Tools; Publicis Sapient Announces New
Marketing Brief
Mar 16
Report: 2024-2025 年值得关注的Social Marketing Trends Highlight
Social & GENZ
Mar 14
Report: 数字广告需求依然健康,但略逊于上一季度
Retails
Mar 12
隐私与增长并行,广告技术市场未来五年迎来增长趋势
AdTech
Mar 11
MB:Tiktok 在美国的生存战 ;健怡可乐发布了“爱你所爱”活动的演变版;Billboard 使用 TalkShopLive 将可购物直播带入 Instagram;IAB 的透明度和同意框架受到法院裁决的重大打击
Marketing Brief
Mar 11
MB: ITV数字广告收入在2024年激增;IPG专注于主流媒体的新媒体战略;NBA与Amazon Prime签署的11年协议
Marketing Brief
Mar 11
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